The advocacy bit is the key. The most important context is appears in my own situation is when I want to advocate for something that could be personally touchy for other stakeholders, in terms of ego, etc. By framing my suggestion in terms of corpospeak, the parties can discuss dispassionately, and avoid making it a "me vs you" game.

The actual mechanism of this trick is that corpospeak always refers to objective, external criteria. So, when I want to say something like "X developer is pissing me off, we should fire him", I must frame it as "X developer has missed key project timelines and requires extra managerial effort to ensure his work is up to par. In our continuing effort to minimize consts without compromising output, I recommend we start him on a PIP." Note how it requires me reframing my own awareness of why exactly he's pissing me off (or proxy measures for that) in terms of company goals. In other words, it's the modern day form of rhetoric.

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